Sometimes you see something and it makes no sense. Nevertheless there it is. Cognitive Dissonance is simply holding two contrasting thoughts in your head and not being able to reconcile one with the other. That interests me so I thought; “hey I’ll blog about that.” At the same time it is nice to get some value out of all that time we waste on the web so I thought “I’ll only blog about stuff people could read, understand and then take an actionable move to profit from the insight.” I hope you will gain value for your time when you spend it here reading this site. Let me know, I appreciate all feedback.